RUBIK CUBES, FREITAG BAGS AND STARBUCKS
Previous School | Next SchoolQuick test - What do Rubik Cubes, Freitag Bags and Starbucks Coffee have in common? Yes, they are all popular consumer products and it’s even possible to create a story about how you might carry your Rubik Cube in your Freitag Bag to the nearest Starbucks Café. Very creative. But this story is about something less intuitive and probably more useful to an executive. It’s about the fact that each of these success stories was born of an “absent market".